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Unicef
The Unicef rebranding project is a powerful and moving representation of the struggles faced by children living in poverty. The design system features a unique serif typeface that overlaps and creates a sense of exclusion, conveying the isolation and hardship experienced by vulnerable children around the world. The seriousness and aggression in the logo are intentional, as I seek to raise awareness of the urgent need to address child poverty and suffering.
Rebranding
Adobe Photoshop Adobe Illustrator Adobe After Effects
Duration: 5 Weeks
Research
Unicef (United Nations Children’s Fund) is a NPO in the United States that protects child rights and provide health care, education, and emergency relief. It was founded in 1947 by Helenka Pantaleoni, and headquartered in New York City.
This rebranding is a powerful and moving representation of the struggles faced by children living in poverty.The seriousness and aggression in the logo are intentional, as I seek to raise awareness of the urgent need to address child poverty and suffering.
Brand Idea
UNICEF
The design system features a unique serif typeface that overlaps and creates a sense of exclusion, conveying the isolation and hardship experienced by vulnerable children around the world.
Design System
By highlighting the struggles of those who are most in need, I hope to inspire action and change. The brand mission is to use design as a powerful tool to create a more just and equitable world for all children.
Seriousness. Aggression.
Brand Personalities
Main Logo
Typeface
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Campaign
If Unicef collaborates with Tiffany & Co....
There are a lot of ways to donate, and one of Unicef’s donation campaign is by providing their jewelry. They even do a collaboration with famous fashion brand like Louis Vuitton, Bvlgari which it automatically donates 30% of the price of a product.
What if they collaborate with Tiffany & Co?
Collaterals
Posters | Banners | Swag Items | Stationery | Campaign
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